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KIRE is an independent estate agency focused on sales and buyer searches for prime and super prime residential homes worth £3M+ in the London postal code of NW3 including Hampstead, Belsize Park and parts of Primrose Hill.


We use our innovative marketing, negotiation, and sales process to maximise value for our clients by getting their homes noticed by buyers in clever and creative ways. Our unique service is underpinned by over 30 years of combined professional expertise and record setting performance in prime areas of London including Knightsbridge and Mayfair. As of March 2022, over 60% of our clients have been Forbes listed and our average NW3 transaction price was above £8,850,000 over the past 12 months.


Our local community is hugely important to us and as such we see ourselves as "Community Creators" that run local clubs and events in the area to make it more enjoyable for residents. By playing a central role in the community we believe we can strengthen of bonds between neighbours, increase our knowledge of the area, and be strong advocates and supporters of local businesses.

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Born on in NW3, Raised in NW3, and Lives in NW3, it’s fair to say Michael LOVES NW3. Born on Eton Avenue and living on Belsize Crescent with his wife Athena and daughter Elektra. 

Prior to KIRE Michael’s property career started in Knightsbridge with Foxtons, followed by Strutt and Parker and then Knight Frank Knightsbridge, where he was made Sales Manager in their most successful office in the world. While at Knight Frank he was their youngest Office Head and was a Partner and Global Wealth Ambassador in charge of maintaining relationships with Forbes listed clients. He also worked in the Prime team in Hampstead for them dealing with homes to in excess of £100,000,000.

He loves creative marketing ideas, poetry slams, playing tennis, cycling and let’s be honest, socialising.

Michael (Mike) McHale
Head of Sales and Marketing

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Sam co-founded KIRE in 2022, having previously worked as an Associate Partner at Accenture’s New York and UK Strategy practices. In his role, he helped executives in the Communications, Media, and Technology industries grow new revenue streams by designing and launching new ventures that leverage partnerships, digital platforms, and M&A to enter and win in new markets. Prior to Accenture, Sam worked in engineering, operations management, and founded a company called Venice Surf LLC which designed, manufactured and retailed surfing related products and accessories.  

Sam holds an MBA from UCLA Anderson School of Management and a bachelor’s degree in Mechanical Engineering - Aerospace Applications from Brown University.

Sam Patterson
Head of Strategy and Operations